Gother x Techsauce at SMEs Growth 2025: Empowering Thai SMEs with Sustainable Digital Travel Solutions

Gother recently joined SMEs Growth 2025 – Central Region, a key event aimed at equipping Thai SMEs with tools and insights for long-term, sustainable growth in the digital era. As part of this initiative, Gother showcased how digital transformation can drive business potential and resilience, especially in the travel and tourism sector.

During the event, Mr. Anothai Srisantitham, Head of Strategic Partnership at Gother, shared his vision under the theme “Thai-Travel-Tech: Empowering Local Tourism with Digital Innovation.” He highlighted how technology can be leveraged to help local travel businesses grow sustainably—through smarter operations, improved customer experiences, and long-term revenue stability.

Gother introduced its all-in-one travel platform, offering services that range from flight and hotel bookings to car rentals, activities, and tour packages. Beyond these offerings, the platform emphasizes the use of digital technology—such as personalized travel experiences and contactless technologies like mobile payments and seamless check-ins—designed to elevate traveler convenience and safety in today’s digital-first landscape.

The presentation also touched on the power of social media integration, helping businesses shift from offline to online sales channels. Gother highlighted the value of automation tools in streamlining operations, reducing human error, and improving data organization. These tools not only enhance marketing efficiency but also support better decision-making through real-time insights.

In addition, Gother underscored the role of AI in driving business performance. From intelligent search and personalized recommendations to backend system integration, AI is a critical enabler for faster, smarter, and more cost-effective business development.

To further support SME growth, Gother offers comprehensive assistance—from a 24/7 Thai-language support team and flexible payment options (including K PLUS, Krungthai NEXT, and Pao Tang), to in-platform promotional tools that help boost visibility and expand market reach.

For business owners interested in joining the Gother platform or learning more, please contact our team via LINE Official: @gotherofficial

You’re also welcome to explore upcoming Gother initiatives designed to support SMEs across Thailand.